This Privacy Policy describes how your personal information is collected, used, and shared when you visit our site https://aistrategybook.com (the “Site”) or make a purchase on the Site.
PERSONAL INFORMATION WE COLLECT VIA WEB SITE
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.
Additionally, as you browse the Site, we collect information about the individual web pages or articles or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.
We refer to this automatically collected information as “Device Information”.
We collect Device Information using the following technologies:
– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
– “Log files” that track actions occurring on the Site and web-requests coming from the Software (such as checks for software updates and newsfeed), and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
BEHAVIOURAL ADVERTISING
We use your Device Information (but not Order Information or Usage Information described below) to provide you with targeted advertisements or marketing communications we believe may be of interest to you.
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at:
– http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising:
– Google AdWords – https://www.google.com/settings/ads/anonymous;
– LinkedIn – https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out;
ORDERS AND LICENSES
When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, email address, billing address, and payment method. We refer to this information as “Order Information”.
HOW DO WE USE YOUR PERSONAL INFORMATION?
When we talk about “Personal Information” in this Privacy Policy, we are talking about Device Information, Order Information, and Usage Information.
We use the Order Information that we collect generally to fulfill any orders placed through the Site or the Software (including processing your payment information, and providing you with license keys, invoices and/or order confirmations).
Additionally, we use this Order Information to: Communicate with you; Screen our orders for potential risk or fraud; When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). We use the Usage Information in order to get a rough idea about how many people use the Software and how frequently they do it.
SHARING YOUR PERSONAL INFORMATION
We share your Device Information (but not Order Information or Usage Information) with third parties to help us use your personal Information, as described above. For example, we use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.
You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us as shown below. Moreover, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information might be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information (see Contact above).
MINORS
Whenever used for professional purposes, the Site is not intended for individuals under the age of 18.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices, software architecture or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint or suggest enhancements, please contact us through the Contact page.
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